
What’s more fascinating? Knowing what someone thought of a film or why they didn’t bother to watch it? What do you think is more important to the studios? Your opinion or your money? A Disney film that reunites Johnny Depp with Pirates of the Caribbean director, Gore Verbinski, seems like a good bet. The producers should be laughing to the bank. But they’re not. After the first 28 days of its’ release, The Lone Ranger has pulled in a little over $85 million with a $215 million budget. To give you an idea how much of a struggle it is, Despicable Me 2 made $90 million in the first three. Introducing a new category of articles, here is a retrospective why I didn’t bother. Why I didn’t give The Lone Ranger a chance.
(more…)