is coming out in February, 2016. It’s not your everyday comic-book movie. Spearheading with red band trailers, everything indicates to a rated-R release. We’re going to take a look at one of its movie posters, a rare use of comedy portrait.
The choice of poster is a clever one. It’s going to be a different kind of comic-book film where many young teenage boys and girls won’t be allowed to see it without responsible supervision. Already the film is on shaky ground. The parody of a comedy portrait is a preemptive strike against accusations that Deadpool is poking fun at our favorite big-budget films. While it doesn’t take itself seriously, the producers may be tipping off concerns that the audience won’t connect with a masked hero if we can’t see their eyes or their lips move. The use of the comedy portrait is meant to draw empathy with the subject. If you’re smiling at the portrait, you’re smiling with him. The marketing is working.
Is this unique?
When looking at the top 100 films of 2015, I only found one that used the comedy portrait. Like Deadpool, Trainwreck (2015) decided to put a little spin of their own. Most portraits have a clean, framed shot. Just a result you expect at your local portrait studio. Trainwreck, however, purposely ruins the contrived, micromanaged framing giving us an awkward moment complete with “clueless male in background”.